Musions Implements World’s First and Only Flame Retardant Hologram Foil to Meet International Standards

Musion Partners with Universal Music and the Media-Saturn Group in Major Retail Digital Signage Innovation

Musion, the exclusive master global Licensor for the Eyeliner™ system, today announced that its fully flame retardant patented holographic technology is behind the world’s first ever ‘Virtual Tour’ which transformed footage of major award-winning pop-rock band Tokio Hotel performing live, to present them as 3D holograms to thousands of their fans in music retail outlets throughout Europe. The collaboration which allowed the band to perform in person virtually to numerous local crowds over a tight timeframe of three weeks was managed and delivered entirely by Musion and Media-Saturn Management.

A key concern for any indoor event, corporate and consumer alike, is the health and safety of electrical hardware, and this was passed with ease thanks to Musion’s Eyeliner™ Flame Retardant (FR) Foil, which is the world’s only optically clear flame retardant foil to comply fully with current UK, US and EU Health and Environmental regulations to B1 class.

Ian O’Connell, Director of Musion, commented: “We have witnessed the growing popularity of Eyeliner™, which is based on an historic Pepper’s Ghost stage trick, and the high volume of fans in attendance at the Tokio Hotel gigs is testament to the status of holographic telepresence as a fantastic new video medium. With rising crowd numbers, it is now even more of a challenge to comply with crowd health and safety regulations, which is why we’ve spent the past 15 months developing the world’s first and only flame retardant foil to meet international standards.”

MediaMarkt, one of Media-Saturn’s consumer electronics retail brands, hosted the eye-popping 3D holographic tour in 13 of its stores across seven countries in Europe, and these events have been a resounding success scoring hundreds of thousands of hits on YouTube. Additionally, this is the first time that Universal Music Group, the world’s leading music company, has partnered on a Pan-European level with a traditional retailer to promote a priority act.

Romain Delnaud, Director of Operations, Commercial Affairs at Universal Music Group International, commented: “By transplanting innovative AV technology into a physical retail space, Musion enabled us to create a Tokio Hotel universe within each store. As the tour draws to a close today, we can already see the fantastic results, with audiences of up to 700 fans at each store, and know that we have accomplished our aim of supporting the traditional retail landscape which still continues to stand as a key player in breaking new acts on an international scale.”

Check out http://www.musion.co.uk for further information.

Samsung Jet Launch - 3D Interactive Hologram

The fantastic Musion 3D hologram that appeared, disappeared, and moved about freely at the command of the hosts gestures brought about illusions of the Minority Report. This can be described as a performance that was enabled through d'stricts unmatched and innovative technology that employed 3D holographic projection and infrared lights.

The splendor that captivated the viewers eyes and the consistent design and composition that conveyed 100% of the product concept was sufficient to get the audience absorbed in the show. dstricts gesture sensing hologram performance presented in London, Singapore, and Dubai on June 15th has won the acclaims of those in attendance and is making headlines in the domestic media as well.

Video copyright d'strict.

Check out http://www.musion.co.uk for further information.

Musion TelePresence Launch - The On-Stage Live Experience

On Wednesday 12th November 2008, Musion’s very own Telepresence system orchestrated a show stopping Star Wars style holographic communication in real time between London and Berlin for the BlachReportDialog, a German live communications conference.


Ian O’Connell, Director of Musion Systems appeared as a life-size holographic projection transmitted from a studio in London to a live audience in Berlin. The reaction from the audience was over whelming, after the presentation leaders of the German communication industry swarmed the stage to get a closer look at the technology. RTL, Germany’s leading commercial television station, got so excited at the afternoon rehearsal, they sent a journalist and crew to London and filmed their own show simultaneously in London and Berlin.

This exciting demonstration was created with the help of Masergy, who provided a communications network with exceptional video transport enabling high definition images and sound. Masergy also provided the London studio for the 3D transmission.

“This demonstration represents what is possible when you combine incredible video technology with an advanced video network,” said John Dumbleton, SVP and Managing Director of Masergy.
The possibilities of our new Holographic Telepresence system are endless, as best described by Ian O’Connell himself: “Most telecommunications companies see it mostly for use in the boardroom but we think it can be far more inclusive than that. Because it’s bi-directional both sides interact in real time, so it could work in education where a teacher can be transmitted to a class of two or three hundred but by using touch screen technology, she could home in on any PC for one to one with a particular student. Churches can transmit charismatic preachers, prisoners can have visits with their families in their own living rooms, engineers and inventors can collaborate, entertainers can appear in nightclubs to launch a new album in 1,000 music stores simultaneously or your front room and the possibilities for politicians are obvious. What the implications are for dating I dread to think. If you think the internet transformed everything, if you think You Tube and MySpace are great, where will this go?”

Check out http://www.musion.co.uk for further information.

The Search for the World's Greatest 3D Animator Begins

The Musion Academy – What is it?
Musion has always been keen to foster relationships with academia and the general public. The Musion Academy is the institutionalized forum for students, artists and people from the creative industries to create holographic projection, live stream content and engage with the Musion technology in their own creative field. Everyone that is interested in this technology is invited to partake in Musion Workshops – designed to explain the technology and to enable YOU to explore your creative potential.

Musion Academy Workshops – free and open to anyone
The Musion Academy allows you to learn about the past, future and present of Musion as a creative technology tool, a holographic projection technique,a live-telepresence vehicle and a new medium.Investigate your own visual style, learn about the do’s and don’ts of the medium and create your own content – your own visual language, your own Musion hologram.

The workshops are organized in theoretical and practical units over the course of two months and shall give you the technical framework and creative know how to enable you to come up with your own ideas. Guest lecturers will report on aspects of the medium, and a peer review discussions will allow you to reflect on your own progress in developing content. Explore what it takes to create holographic illusions, stage varieties and real time 3D effects in the performing arts.

Call for Experts
If you are a representative of an academic institution engaging with 3D Visualisation please feel free to contact us any time.

As an academic institution, you are the perfect counterparts forengaging in a dialogue on new media and its creative and educational potential.

We organize free workshops to explain thetechnology - workshops that will ultimately enable you to adapt anddevelop the system, to discuss it and work with it creatively. Feel freeto offer our workshops to your students. Any participation is more thanwelcome as you, your colleagues and your students are the experts thatwe would love to work with. Please contact the Musion Academy any time to arrange for a meeting on future cooperation:

Musion Academy Competition
The Musion Academy hosts a contest to appoint the most creative talent in holographic projection. This Open Call is direct towards all those interested in creating their own holographic projection, working with the Musion Media, and developing their own content. The Musion Screen is a 3D Media platform that allows you not only to visualize 3D content but further more to play with it, interact with it – on stage and across the globe. The Musion Academy is looking for outstanding talent to conceptualize and create 3D animation holographic projection.

Outstanding talent is to be found in the following categories:
Character design of an Endangered Species
Musion content to support UK number one single 1968 -2008
Narrative short stories
Performing arts and dance
Corporate logos

The winners will be rewarded with various high-end AV prizes and other trophies to be announced in the upcoming weeks. The Musion Academy is the framework for young talent to explore all the possibilities of 3D design and 3D animation, 3D telepresence and stage design. The Workshops will help you to manifest your visions, to sharpen your holographic expertise and to work with the new media. The Academy will support you in your own creative attempts and reward excellence and outstanding achievements.

Timeline:
Workshops will start beginning of October 2008.
Musion Competition will review the first contestants end of November 2008.
Winner to be announced at the beginning of next year.

Check out http://www.musion.co.uk for further information.

Bacardi Holographic Event featuring Groove Armada

When the Bacardi sponsored Groove Armada tour came to the Velodrome in the Athens Olympic village; 3000 revellers were treated to a spectacular party featuring great music, free flowing Bacardi and a dazzling live DJ set by Groove Armada supported by virtual holographic dancers on stage courtesy of the Musion Eyeliner System.

Check out http://www.musion.co.uk/ for further information.

Agfa Graphics amazes clients with Musion Holographic Projection at Drupa 2008 Exhibition

Agfa Graphics announced the 2008 edition of the four-yearly Drupa printing trade fair in Düsseldorf, Germany has been a great success. The company's stylish stand caught the eye of the crowds and its innovative solutions met with general approval from numerous print professionals. As a result, Agfa Graphics report a solid order intake for both the prepress and the industrial inkjet segment. Agfa Graphics is market leader in ecology friendly printing solutions and wanted to bring this into the spotlight during the fair.

“We wanted to have our customers themselves giving a testimonial about our chemistry-free printing plates Azura” said Ronald Marien, Marketing Communications Manager Agfa Graphics “ and ideally we wanted to have these customers live at our booth, but since drupa is a 14 days trade show, we needed to come up with a presentation technique as close as possible to reality. Only the Musion Holographic Projection enabled us to display ALMOST-LIVE testimonials.” “Attendees to our Azura presentations couldn’t believe the images were pre-recorded”. Musion® Eyeliner™ is a new and unique high definition video projection system allowing spectacular freeform 3-dimensional moving images to appear within a live stage setting. Eyeliner™ brings 21st century video film effects to live conference or trade show presentations, retail displays and large scale digital signage.

Check out http://www.musion.co.uk/ for further information.

Lewis Hamilton hologram revealed by Reebok at promotional event.

Lewis Hamilton found he had a surprise twin yesterday when a hologram of the McLaren Formula One ace appeared alongside him at a Reebok promotional event in Amsterdam.

Reebok fooled everyone at an elaborate presentation of Hamilton as its new ambassador yesterday, by showing us a life-size, talking and moving hologram of the McLaren Mercedes driver created using Musion® Eyeliner™ System.

At the event, Reebok and Hamilton presented a visually spectacular glimpse into Hamilton’s precision based training schedule, revealing how each muscle Hamilton uses is affected in competition and the performance benefits of Reebok’s Smoothfit technology.

Musion® Eyeliner™ is a new and unique high definition video projection system allowing spectacular freeform 3-dimensional moving images to appear within a live stage setting. Eyeliner™ brings 21st century video film effects to live conference or trade show presentations, retail displays and large scale digital signage.

Dramatic, animated 3D images of amazing clarity brings your creative content to life. Live or virtual stage presenters appear alongside and interact with virtual images, humans or animated figures. Existing ‘made for TV’ 2D video material is transformed into compelling footage running in giant floating 3D virtual screens created by the Eyeliner™ system.

Musion® Eyeliner™ has already been used in a variety of clients including BT, Gorillaz, Ford, Fiat, Prince Charles, Cisco, Speedo and Universal Studios who have all discovered the thrilling visual impact of Eyeliner™ for major product launches, exhibitions, consumer entertainment, and TV spectaculars.

Check out http://www.musion.co.uk/ for further information.

Live hologram of Telstra CEO hosts conference

Telstra beamed a live hologram of a senior staff member between Melbourne and Adelaide in what has been billed as an Australian first. Telstra chief technology officer Dr Hugh Bradlow, based in Melbourne, appeared at a business function in Adelaide as a real-time hologram and interacted with members of the audience for around 15 minutes, the company said.

"We've all seen this sort of thing in futuristic sci-fi movies, but the reality is that it can be done here and now, as we have just demonstrated," said David Thodey of Telstra's enterprise and government department.

These holograms are widely used in advertising, art and entertainment, creating life-like 3D images that, to the unknown eye, are as lifelike as real objects. Telstra said the real time hologram of Dr Bradlow was made possible by the company's high-speed networks and the Musion Eyeliner holographic projection system.

The Musion technology uses a single high definition camera to capture the image and a single HD projector to project it, onto a special foil. According to Musion, "All the images used on a Musion Eyeliner system appear as three-dimensional images, but are projected as two-dimensional images into a 3D stage set. It is the mind of the audience that creates the 3D illusion. This means that production costs are minimal, needing only the single camera lens single camera lens for filming and a single projector for the playback."

The Eyeliner foil is the heart of the system, according to Musion which says its business is based around exploiting a number of patents that have been issued on producing Pepper's Ghost using the purpose designed foil rather than glass.The Eyeliner foil is "carefully prepared during manufacture and rolling so as to retain maximum transparency and strength when subject to extreme tension. The resulting smooth, blemish free surface betters that of a huge plate glass mirror, allowing the true reproduction of high definition video at such high quality that audiences viewing Eyeliner video images imagine them to be real."

Telstra is not the first company to use the technology. David Beckham recorded a message in LA, appearing as a hologram in London. Richard Branson has also given virtual speeches, as did Al Gore during his Live Earth concerts last year. But the most exciting thing is that Musion have already tried out a live hologram - in other words, they have the technology to make people appear as a hologram in real time from anywhere in the world.

The event was carried out by Musion Systems Limited, in conjunction with their regional partners.

Check out http://www.musion.co.uk/ for further information.

X Japan - Hide Hologram - Art of Life

The untimely death of charismatic guitarist hide in 1998 not only put any such plans on hold but sent Japan's leading rock band into hiatus for ten years. Hide was "brought back to life" at Tokyo Dome in March 2008 using Musion Eyeliner Holographic Projection System.

Check out http://www.musion.co.uk/ for further information.

Speedo LZR Racer featuring Michael Phelps Hologram

The world's leading swimwear company Speedo, launched the first space age Olympic swim suit, the Speed LZR Racer. The hologram launch saw the world's fastest swimmer, Michael Phelps (USA) appear in London , New York , Sydney and Tokyo on the same day, the Speedo LZR RACER was revealed to a global media audience.

Celebrating its 80th Anniversary, Speedo unveiled the world’s first fully bonded, ultrasonically welded swim suit to be worn by the Australian Olympic Team when they swim for gold in Beijing.
American super swimmer Michael Phelps appeared in a spectacular Hologram before Australia’s own superstar, swim team captain and two time Olympic 1500m freestyle gold medallist Grant Hackett led a parade of leading Australians, Leisel Jones, Jessicah Schipper, Eamon Sullivan, Stephanie Rice, Bronte Barratt and New Zealand stars Dean Kent and Moss Burmester.

To watch the complete launch www.speedo80.com/lzr-racer

Check out www.musion.co.uk for further information.

Prince Charles Hologram using Musion Holographic Projection

The Musion Eyeliner System was used to project a life-size, three-dimensional image of Prince Charles onto the stage of the World Future Energy Summit in Abu Dhabi, in the United Arab Emirates. His Royal Hologram as he was dubbed by press, delivered a powerful speech on the environment to the world's leaders before vanishing into thin air. By using the Eyeliner System instead of attending the summit in person, he significantly reduced his carbon footprint, saving an estimated 20 tons of carbon waste.

Video courtesy of Sky News.

Check out www.musion.co.uk for further information.

Tata Nano Car Launch using Holographic Projection

At the launch of the new Tata Nano at the New Dehli Motor Show, the Chairman of Tata Motors’ beamed himself up using the Eyeliner System. Another holographic image showed an Indian family of four riding a motorbike, which is a familiar sight in the country, and illustrated to the audience that while the Nano might not have airbags and European safety certificates, it's a good deal safer than a two-wheeler.

Check out www.musion.co.uk for further information.

Cisco On-Stage Telepresence Holographic Video Conferencing

The ‘Cisco On-Stage TelePresence Experience’ was an ambitious collaboration between Cisco and Musion Systems, which took place during the opening of Cisco’s Globalization Centre East in Bangalore, India. Musion seamlessly integrated their 3D holographic display technology with Cisco’s TelePresence’s system to create the world’s first real time virtual presentation.

Cisco CEO John Chambers, who was live on the Bangalore stage, ‘beamed up’ Martin De Beer, the Senior Vice President of emerging Technologies, and Chuck Stucki the General Manager of TelePresence, live from San Jose, California. Chambers was then able to have a ‘face to face’ discussion with De Beer and Stucki on the future of Cisco TelePresence, demonstrating first hand the potential capabilities of the system in front of the watching audience.

Check out www.musion.co.uk for further information.

Target Modelless Holographic Fashion Show

The Target Holographic Model-less Fashion Show featured men's, women's, bridal and maternity collections in a unique runway show. Everyone had a front row seat at the Virtual Fashion Show, where the stars of the show were the clothes and accessories. This was the first time a fashion show was completely produced with hologram technology, without models, without a runway and easily accessible to all fashion fans.

The Target Model-less Virtual Fashion Show took place on Tuesday 6th November '07, and Wednesday 7th November '07 in Vanderbilt Hall at Grand Central Terminal, New York.

Check out www.musion.co.uk for further information.

Manchester United Museum featuring Sir Alex Ferguson Hologram

Visitors to Manchester United's award-winning Museum can now enjoy An Audience With Sir Alex Ferguson.

This latest exhibit uses the Eyeliner™ System to project a 3-D version of the manager into a replica of his office. The boss then answers fans' questions about his 21 years in charge and reflects on his favourite United moments.

Video courtesy of Sky News.

Check out www.musion.co.uk for further information.

Al Gore Hologram - Live Earth

Al Gore launched Live Earth Tokyo – as a hologram using Musion® Eyeliner™ Holographic Projection. After a stirring introduction by Lumi, the virtual-reality singer of Genki Rockets, a head-to-toe-likeness of the former U.S. Vice President materialized on stage.

He shared urgent yet hopeful words to the crowd gathered at Makuhari Messe. The holographic Gore had an expression of amazement as he delivered the following words:‘What an amazing world we live in – I love it that I can stand here on this stage in Tokyo and speak to you in holographic form. It is astounding that in just these recent few decades we have invented technologies that enable us to connect and instantly communicate our ideas and intentions with people on the other side of the globe.’

Check out www.musion.co.uk for further information.

David Beckham Hologram - Adidas Press Launch (London Olympics 2012)

David Beckham appeared on stage at the Adidas Press Launch for the London Olympics 2012 in the form of a hologram, as Adidas unveiled its £100 million sponsorship deal with London 2012, the biggest so far for the Olympic Games organiser. Musion® technology allowed the superstar to appear alongside other sporting heroes such as Daley Thompson who were actually live on stage at the event.

Dimensional Studios and Musion® were commissioned by Agency MEI:PW for the Adidas Press Launch.

Check out www.musion.co.uk for further information.

TF1 - Program Schedule using Holographic Projection

TF1 (Television Francaise 1), part of the largest European TV Network hosted a conference at the famous Olympia Venue in Paris to announce its new programme schedules and orientations for 2007-2008.

In front of 600 journalists and media buyers, the private French TV presented its new series, movies, sport and entertainment programs, including the virtual appearance of the entire French rugby team on the verge of the rugby championship.

Check out www.musion.co.uk for further information.

Fiat 500 Launch - Holographic Car Configurator

The headline feature at the new Fiat 500 Launch in Turino, Italy was the Musion® high definition projection system, which showcased a spectacular giant free form 3D customisable Fiat 500 using Musion's® unique Holographic Car Configurator technology.

Check out www.musion.co.uk for further information.

Girls Aloud Holographic Performance

Girls Aloud perform for the first time as projected holograms using Musion® Eyeliner™ 3D Holographic Projection System.

In the Superdrug Store on High Street Kensington, London for a limited period you’ll get to see Girls Aloud give a sneak preview of their typical pre-performance antics. The four minute long holographic film will be backed with their chart-topping Love Machine track so make sure you’re in the mood for dancing in the street!

Check out www.musion.co.uk for further information.