Wednesday, 2 July 2008

Lewis Hamilton hologram revealed by Reebok at promotional event.

Lewis Hamilton found he had a surprise twin yesterday when a hologram of the McLaren Formula One ace appeared alongside him at a Reebok promotional event in Amsterdam.

Reebok fooled everyone at an elaborate presentation of Hamilton as its new ambassador yesterday, by showing us a life-size, talking and moving hologram of the McLaren Mercedes driver created using Musion® Eyeliner™ System.

At the event, Reebok and Hamilton presented a visually spectacular glimpse into Hamilton’s precision based training schedule, revealing how each muscle Hamilton uses is affected in competition and the performance benefits of Reebok’s Smoothfit technology.

Musion® Eyeliner™ is a new and unique high definition video projection system allowing spectacular freeform 3-dimensional moving images to appear within a live stage setting. Eyeliner™ brings 21st century video film effects to live conference or trade show presentations, retail displays and large scale digital signage.

Dramatic, animated 3D images of amazing clarity brings your creative content to life. Live or virtual stage presenters appear alongside and interact with virtual images, humans or animated figures. Existing ‘made for TV’ 2D video material is transformed into compelling footage running in giant floating 3D virtual screens created by the Eyeliner™ system.

Musion® Eyeliner™ has already been used in a variety of clients including BT, Gorillaz, Ford, Fiat, Prince Charles, Cisco, Speedo and Universal Studios who have all discovered the thrilling visual impact of Eyeliner™ for major product launches, exhibitions, consumer entertainment, and TV spectaculars.

Check out for further information.

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