Pixie Lott Hologram Performance on Red or Black Show

Make sure you don't miss the Pixie Lott Hologram Performance on the Red or Black Show (ITV1 & ITV1 HD) - Sunday 4th September 2011 at 6.45pm featuring Musion Eyeliner Holographic Technology.

Check out http://www.musion.co.uk for further information.

Perform Live with ABBA Hologram on stage at ABBAWorld

In what promises to be one of the most exciting and spectacular features of the upcoming ABBAWORLD exhibition, the audience will be able to sing and dance together with the Swedish supergroup ABBA on stage. With the high definition holographic video system Eyeliner, ABBA returns to the stage through a holographic illusion of the group for the visitor to interact with. Senior director of production Mats Daleskog of Touring Exhibitions, the company behind ABBAWORLD, says, ‘‘We were very impressed with the Eyeliner system when it was presented to us by Musion Systems, and we immediately knew that this was something we had to incorporate into ABBAWORLD. It’s an amazing, seemingly magical technology, and Musion Systems have really excelled themselves when it comes to this one.’’

Together with content provider Square Zero, Musion Systems has made it possible for the visitor to come closer to ABBA than ever before. Ian O’Connell, Director of Musion, commented, “ABBAWORLD is taking a bold step in showing the world’s first live motion capture interactive hologram in the form of a live karaoke concert. We are delighted to help facilitate this cutting edge holographic presentation which will enable visitors to experience a truly immersive ABBA concert.”

Touring Exhibitons President Magnus Danielsson is excited, “When we started with the company, we set ourselves some goals; one was that we wanted to develop the exhibition market. This concept is a big step forward in the right direction and adds tremendous entertainment value. I am sure the audience at ABBAWORLD will be absolutely amazed by what has been achieved.”

The Musion Eyeliner uses a specially developed foil that reflects images from high definition video projectors, making it possible to produce virtual holographic images of variable sizes and incredible clarity, using industry standard software. The system can be seen at ABBAWORLD when the exhibition makes its long awaited debut in the heart of London for a limited run at the Museum Hall, Earls Court, on 27 January 2010. Tickets are available from www.livenation.co.uk and are priced at £22.00 / £19.50 (subject to a booking fee).

ABOUT ABBAWORLD
ABBAWORLD is a unique touring exhibition filled with music, original costumes, history, images, instruments and never-before-displayed memorabilia from ABBA´s recording and performing heyday. ABBAWORLD is an interactive experience featuring the latest technology in sound, visuals, multimedia and communications. It is the only exhibition of its kind, with memorabilia approved by ABBA. Most of the items have been supplied exclusively by the quartet: Anni-Frid Lyngstad, Benny Andersson, Björn Ulvaeus, and Agnetha Fältskog.

Check out http://www.musion.co.uk for further information.

Samsung Corby Global Launch

The global launch event for Samsung's Corby, which was held in Milan, strategically demonstrated with d'strict's interdisciplinary R&D outputs in an physical space.

The success of the Corby project does not limit itself to the combination of creativity and technology. The Corby global event has been recognized as an innovative experimental marketing practice which interconnected a physical space (Touch I platform in the orange room) with an online & mobile (email and mobile application) convergence, and was made possible via a strategic scenario.

Musion & d'strict first decided on a launch show in the form of a fashion show catwalk in view of the Milan Fashion Week, reflecting the lifestyle of Corby target users, who are young, creative, fashionable, and speedy. It then added diverse interaction techniques and a mix of analogue and digital presentation within a campaign focused on the younger generation's fashion and style icons. By doing so, the Corby launch show was able to innovatively redefine conventional business presentation, which would otherwise have been relatively dull and ordinary.

18M long, Real-time Gesture Sensing Hologram Runway

d'strict opted for a 4D art-hologram runway for the Corby launch show. It was aimed at maximizing the effect of the performance by combining digital technology with analogue performance art. The performance was also significant in that it commercialized media art, previously known only to a select few, for diffusion to the general public. Both sides of the 18m-long catwalk for the fashion show were surrounded with holograms, producing diverse effects through active interaction with the models on the stage. The performance was organized so that 550 audiences on both sides of the stage would be able to see it.

d'strict used its gesture-sensing hologram, SEE H, to make the holographic images react to the models walking aloing the 18m-long stage. Rather than simply "showing" enormous holograms, it demonstrated how holograms can interact in real-time with the models. Each hologram was created as a 3D image to make it seem as if the models were touching real objects.

Corby's Product Presentation with Voice Sensing Technology

At the product presentation which followed the character performance, SEE H was again used to convey accurate information on Corby's diverse functions. A holographic image reacting in real-time to the presenter's motions, combined with a voice-sensing function, created holographic letters which appeared to float around the presenter's mouth, forming themslves into the words he was saying. The sensitive sensing technology also changed the size of the letters according to the volume of the presenter's voice. By using a sound-sensing technique to generate a reaction from the audience and interacting with them, the launch show changed the once-unilateral form of presentation to a communicative format by using sounds and holograms.

Check out http://www.musion.co.uk for further information.

Musions Implements World’s First and Only Flame Retardant Hologram Foil to Meet International Standards

Musion Partners with Universal Music and the Media-Saturn Group in Major Retail Digital Signage Innovation

Musion, the exclusive master global Licensor for the Eyeliner™ system, today announced that its fully flame retardant patented holographic technology is behind the world’s first ever ‘Virtual Tour’ which transformed footage of major award-winning pop-rock band Tokio Hotel performing live, to present them as 3D holograms to thousands of their fans in music retail outlets throughout Europe. The collaboration which allowed the band to perform in person virtually to numerous local crowds over a tight timeframe of three weeks was managed and delivered entirely by Musion and Media-Saturn Management.

A key concern for any indoor event, corporate and consumer alike, is the health and safety of electrical hardware, and this was passed with ease thanks to Musion’s Eyeliner™ Flame Retardant (FR) Foil, which is the world’s only optically clear flame retardant foil to comply fully with current UK, US and EU Health and Environmental regulations to B1 class.

Ian O’Connell, Director of Musion, commented: “We have witnessed the growing popularity of Eyeliner™, which is based on an historic Pepper’s Ghost stage trick, and the high volume of fans in attendance at the Tokio Hotel gigs is testament to the status of holographic telepresence as a fantastic new video medium. With rising crowd numbers, it is now even more of a challenge to comply with crowd health and safety regulations, which is why we’ve spent the past 15 months developing the world’s first and only flame retardant foil to meet international standards.”

MediaMarkt, one of Media-Saturn’s consumer electronics retail brands, hosted the eye-popping 3D holographic tour in 13 of its stores across seven countries in Europe, and these events have been a resounding success scoring hundreds of thousands of hits on YouTube. Additionally, this is the first time that Universal Music Group, the world’s leading music company, has partnered on a Pan-European level with a traditional retailer to promote a priority act.

Romain Delnaud, Director of Operations, Commercial Affairs at Universal Music Group International, commented: “By transplanting innovative AV technology into a physical retail space, Musion enabled us to create a Tokio Hotel universe within each store. As the tour draws to a close today, we can already see the fantastic results, with audiences of up to 700 fans at each store, and know that we have accomplished our aim of supporting the traditional retail landscape which still continues to stand as a key player in breaking new acts on an international scale.”

Check out http://www.musion.co.uk for further information.

Samsung Jet Launch - 3D Interactive Hologram

The fantastic Musion 3D hologram that appeared, disappeared, and moved about freely at the command of the hosts gestures brought about illusions of the Minority Report. This can be described as a performance that was enabled through d'stricts unmatched and innovative technology that employed 3D holographic projection and infrared lights.

The splendor that captivated the viewers eyes and the consistent design and composition that conveyed 100% of the product concept was sufficient to get the audience absorbed in the show. dstricts gesture sensing hologram performance presented in London, Singapore, and Dubai on June 15th has won the acclaims of those in attendance and is making headlines in the domestic media as well.

Video copyright d'strict.

Check out http://www.musion.co.uk for further information.

X Japan - Hide Hologram - Art of Life

The untimely death of charismatic guitarist hide in 1998 not only put any such plans on hold but sent Japan's leading rock band into hiatus for ten years. Hide was "brought back to life" at Tokyo Dome in March 2008 using Musion Eyeliner Holographic Projection System.

Check out http://www.musion.co.uk/ for further information.

Speedo LZR Racer featuring Michael Phelps Hologram

The world's leading swimwear company Speedo, launched the first space age Olympic swim suit, the Speed LZR Racer. The hologram launch saw the world's fastest swimmer, Michael Phelps (USA) appear in London , New York , Sydney and Tokyo on the same day, the Speedo LZR RACER was revealed to a global media audience.

Celebrating its 80th Anniversary, Speedo unveiled the world’s first fully bonded, ultrasonically welded swim suit to be worn by the Australian Olympic Team when they swim for gold in Beijing.
American super swimmer Michael Phelps appeared in a spectacular Hologram before Australia’s own superstar, swim team captain and two time Olympic 1500m freestyle gold medallist Grant Hackett led a parade of leading Australians, Leisel Jones, Jessicah Schipper, Eamon Sullivan, Stephanie Rice, Bronte Barratt and New Zealand stars Dean Kent and Moss Burmester.

To watch the complete launch www.speedo80.com/lzr-racer

Check out www.musion.co.uk for further information.

Prince Charles Hologram using Musion Holographic Projection

The Musion Eyeliner System was used to project a life-size, three-dimensional image of Prince Charles onto the stage of the World Future Energy Summit in Abu Dhabi, in the United Arab Emirates. His Royal Hologram as he was dubbed by press, delivered a powerful speech on the environment to the world's leaders before vanishing into thin air. By using the Eyeliner System instead of attending the summit in person, he significantly reduced his carbon footprint, saving an estimated 20 tons of carbon waste.

Video courtesy of Sky News.

Check out www.musion.co.uk for further information.

Tata Nano Car Launch using Holographic Projection

At the launch of the new Tata Nano at the New Dehli Motor Show, the Chairman of Tata Motors’ beamed himself up using the Eyeliner System. Another holographic image showed an Indian family of four riding a motorbike, which is a familiar sight in the country, and illustrated to the audience that while the Nano might not have airbags and European safety certificates, it's a good deal safer than a two-wheeler.

Check out www.musion.co.uk for further information.

Cisco On-Stage Telepresence Holographic Video Conferencing

The ‘Cisco On-Stage TelePresence Experience’ was an ambitious collaboration between Cisco and Musion Systems, which took place during the opening of Cisco’s Globalization Centre East in Bangalore, India. Musion seamlessly integrated their 3D holographic display technology with Cisco’s TelePresence’s system to create the world’s first real time virtual presentation.

Cisco CEO John Chambers, who was live on the Bangalore stage, ‘beamed up’ Martin De Beer, the Senior Vice President of emerging Technologies, and Chuck Stucki the General Manager of TelePresence, live from San Jose, California. Chambers was then able to have a ‘face to face’ discussion with De Beer and Stucki on the future of Cisco TelePresence, demonstrating first hand the potential capabilities of the system in front of the watching audience.

Check out www.musion.co.uk for further information.

Target Modelless Holographic Fashion Show

The Target Holographic Model-less Fashion Show featured men's, women's, bridal and maternity collections in a unique runway show. Everyone had a front row seat at the Virtual Fashion Show, where the stars of the show were the clothes and accessories. This was the first time a fashion show was completely produced with hologram technology, without models, without a runway and easily accessible to all fashion fans.

The Target Model-less Virtual Fashion Show took place on Tuesday 6th November '07, and Wednesday 7th November '07 in Vanderbilt Hall at Grand Central Terminal, New York.

Check out www.musion.co.uk for further information.

Manchester United Museum featuring Sir Alex Ferguson Hologram

Visitors to Manchester United's award-winning Museum can now enjoy An Audience With Sir Alex Ferguson.

This latest exhibit uses the Eyeliner™ System to project a 3-D version of the manager into a replica of his office. The boss then answers fans' questions about his 21 years in charge and reflects on his favourite United moments.

Video courtesy of Sky News.

Check out www.musion.co.uk for further information.

Al Gore Hologram - Live Earth

Al Gore launched Live Earth Tokyo – as a hologram using Musion® Eyeliner™ Holographic Projection. After a stirring introduction by Lumi, the virtual-reality singer of Genki Rockets, a head-to-toe-likeness of the former U.S. Vice President materialized on stage.

He shared urgent yet hopeful words to the crowd gathered at Makuhari Messe. The holographic Gore had an expression of amazement as he delivered the following words:‘What an amazing world we live in – I love it that I can stand here on this stage in Tokyo and speak to you in holographic form. It is astounding that in just these recent few decades we have invented technologies that enable us to connect and instantly communicate our ideas and intentions with people on the other side of the globe.’

Check out www.musion.co.uk for further information.

David Beckham Hologram - Adidas Press Launch (London Olympics 2012)

David Beckham appeared on stage at the Adidas Press Launch for the London Olympics 2012 in the form of a hologram, as Adidas unveiled its £100 million sponsorship deal with London 2012, the biggest so far for the Olympic Games organiser. Musion® technology allowed the superstar to appear alongside other sporting heroes such as Daley Thompson who were actually live on stage at the event.

Dimensional Studios and Musion® were commissioned by Agency MEI:PW for the Adidas Press Launch.

Check out www.musion.co.uk for further information.

TF1 - Program Schedule using Holographic Projection

TF1 (Television Francaise 1), part of the largest European TV Network hosted a conference at the famous Olympia Venue in Paris to announce its new programme schedules and orientations for 2007-2008.

In front of 600 journalists and media buyers, the private French TV presented its new series, movies, sport and entertainment programs, including the virtual appearance of the entire French rugby team on the verge of the rugby championship.

Check out www.musion.co.uk for further information.

Fiat 500 Launch - Holographic Car Configurator

The headline feature at the new Fiat 500 Launch in Turino, Italy was the Musion® high definition projection system, which showcased a spectacular giant free form 3D customisable Fiat 500 using Musion's® unique Holographic Car Configurator technology.

Check out www.musion.co.uk for further information.

Girls Aloud Holographic Performance

Girls Aloud perform for the first time as projected holograms using Musion® Eyeliner™ 3D Holographic Projection System.

In the Superdrug Store on High Street Kensington, London for a limited period you’ll get to see Girls Aloud give a sneak preview of their typical pre-performance antics. The four minute long holographic film will be backed with their chart-topping Love Machine track so make sure you’re in the mood for dancing in the street!

Check out www.musion.co.uk for further information.

BT Sales Conference uses Holographic Projection

At its annual UK Sales Conference, BT Global Services treated its sales team to an ‘out-of-this-world’ presentation. It wasn’t held on a space ship, but inside a ‘virtual’ computer game.

Held at the NEC in Birmingham, 1,800 BT Sales executives gathered to celebrate their achievements, and to be inspired about their role in building the future success of BTGS. Marketing Agency, George P Johnson (GPJ), created the concept and developed the theme of ‘Game-On’ for the event. The auditorium needed a big stage and the content had to be seen from all areas of the room. To achieve this, an 18m-wide Musion® Eyeliner™ Foil was used.
Some presenters were beamed in and out of the stage and others just walked on to the stage and interacted with larger-than-life graphics that floated around them. The content presented was a mixture of live filming, recorded footage and 3D graphics.

QUOTE: “The feedback from delegates has been fantastic. There is a sense that we broke the mould of the typical sales conference with this event”. – Tim Smart, President of BT Global Sales UK.

“This conference has been the topic of many conversations in the BT Centre”. “I am still being asked how did you teleport those guys in and how did those floating graphics work? Sales people who have been with BT for years have said it’s the best event they have ever been to”. – Neil Blakesley, Vice President UK Marketing.

Article supplied by: AV Magazine, August 2007 www.avinteractive.co.uk

Check out www.musion.co.uk for further information.

Caterpillar Exhibition Stand using Holographic Projection

Caterpillar OEM contracted Musion® to create a 3D Holographic Show based around the product range and services that their OEM products offer. The first of the 4 shows was held at Bauma 2007, the largest construction exhibition in the world. The show was an open plan stand and Musion® designed the stand to take account of ambient light.

Check out www.musion.uk for further information.

Ford Mondeo Car Launch using Holographic Projection

This six-minute performance using Musion® Eyeliner™ Holographic Technology combined real content (a Ford Mondeo car) with a virtual presenter. The high definition computer animation technology and special effects created a theatrical presentation experience that demonstrated the technological features of the car.

Check out www.musion.co.uk for further information