David Beckham Hologram - Adidas Press Launch (London Olympics 2012)

David Beckham appeared on stage at the Adidas Press Launch for the London Olympics 2012 in the form of a hologram, as Adidas unveiled its £100 million sponsorship deal with London 2012, the biggest so far for the Olympic Games organiser. Musion® technology allowed the superstar to appear alongside other sporting heroes such as Daley Thompson who were actually live on stage at the event.

Dimensional Studios and Musion® were commissioned by Agency MEI:PW for the Adidas Press Launch.

Check out www.musion.co.uk for further information.