Tuesday, 1 April 2008

Manchester United Museum featuring Sir Alex Ferguson Hologram

Visitors to Manchester United's award-winning Museum can now enjoy An Audience With Sir Alex Ferguson.



This latest exhibit uses the Eyeliner™ System to project a 3-D version of the manager into a replica of his office. The boss then answers fans' questions about his 21 years in charge and reflects on his favourite United moments.

Video courtesy of Sky News.


Check out www.musion.co.uk for further information.

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Al Gore Hologram - Live Earth

Al Gore launched Live Earth Tokyo – as a hologram using Musion® Eyeliner™ Holographic Projection. After a stirring introduction by Lumi, the virtual-reality singer of Genki Rockets, a head-to-toe-likeness of the former U.S. Vice President materialized on stage.

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He shared urgent yet hopeful words to the crowd gathered at Makuhari Messe. The holographic Gore had an expression of amazement as he delivered the following words:‘What an amazing world we live in – I love it that I can stand here on this stage in Tokyo and speak to you in holographic form. It is astounding that in just these recent few decades we have invented technologies that enable us to connect and instantly communicate our ideas and intentions with people on the other side of the globe.’

Check out www.musion.co.uk for further information.


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David Beckham Hologram - Adidas Press Launch (London Olympics 2012)

David Beckham appeared on stage at the Adidas Press Launch for the London Olympics 2012 in the form of a hologram, as Adidas unveiled its £100 million sponsorship deal with London 2012, the biggest so far for the Olympic Games organiser. Musion® technology allowed the superstar to appear alongside other sporting heroes such as Daley Thompson who were actually live on stage at the event.

Dimensional Studios and Musion® were commissioned by Agency MEI:PW for the Adidas Press Launch.


Check out www.musion.co.uk for further information.

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TF1 - Program Schedule using Holographic Projection

TF1 (Television Francaise 1), part of the largest European TV Network hosted a conference at the famous Olympia Venue in Paris to announce its new programme schedules and orientations for 2007-2008.


In front of 600 journalists and media buyers, the private French TV presented its new series, movies, sport and entertainment programs, including the virtual appearance of the entire French rugby team on the verge of the rugby championship.

Check out www.musion.co.uk for further information.

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Fiat 500 Launch - Holographic Car Configurator

The headline feature at the new Fiat 500 Launch in Turino, Italy was the Musion® high definition projection system, which showcased a spectacular giant free form 3D customisable Fiat 500 using Musion's® unique Holographic Car Configurator technology.



Check out www.musion.co.uk for further information.

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Girls Aloud Holographic Performance

Girls Aloud perform for the first time as projected holograms using Musion® Eyeliner™ 3D Holographic Projection System.


In the Superdrug Store on High Street Kensington, London for a limited period you’ll get to see Girls Aloud give a sneak preview of their typical pre-performance antics. The four minute long holographic film will be backed with their chart-topping Love Machine track so make sure you’re in the mood for dancing in the street!

Check out www.musion.co.uk for further information.

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BT Sales Conference uses Holographic Projection

At its annual UK Sales Conference, BT Global Services treated its sales team to an ‘out-of-this-world’ presentation. It wasn’t held on a space ship, but inside a ‘virtual’ computer game.

Held at the NEC in Birmingham, 1,800 BT Sales executives gathered to celebrate their achievements, and to be inspired about their role in building the future success of BTGS. Marketing Agency, George P Johnson (GPJ), created the concept and developed the theme of ‘Game-On’ for the event. The auditorium needed a big stage and the content had to be seen from all areas of the room. To achieve this, an 18m-wide Musion® Eyeliner™ Foil was used.
Some presenters were beamed in and out of the stage and others just walked on to the stage and interacted with larger-than-life graphics that floated around them. The content presented was a mixture of live filming, recorded footage and 3D graphics.

QUOTE: “The feedback from delegates has been fantastic. There is a sense that we broke the mould of the typical sales conference with this event”. – Tim Smart, President of BT Global Sales UK.

“This conference has been the topic of many conversations in the BT Centre”. “I am still being asked how did you teleport those guys in and how did those floating graphics work? Sales people who have been with BT for years have said it’s the best event they have ever been to”. – Neil Blakesley, Vice President UK Marketing.

Article supplied by: AV Magazine, August 2007
www.avinteractive.co.uk

Check out
www.musion.co.uk for further information.



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Caterpillar Exhibition Stand using Holographic Projection

Caterpillar OEM contracted Musion® to create a 3D Holographic Show based around the product range and services that their OEM products offer. The first of the 4 shows was held at Bauma 2007, the largest construction exhibition in the world. The show was an open plan stand and Musion® designed the stand to take account of ambient light.


Check out www.musion.uk for further information.

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Ford Mondeo Car Launch using Holographic Projection

This six-minute performance using Musion® Eyeliner™ Holographic Technology combined real content (a Ford Mondeo car) with a virtual presenter. The high definition computer animation technology and special effects created a theatrical presentation experience that demonstrated the technological features of the car.



Check out www.musion.co.uk for further information

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Toyota Auris Concept Store

The headline feature at the new Toyota Auris Bluewater concept store was the Musion® high definition projection system which showcased a spectacular giant free form 3D Auris movie. The content was created especially for the Bluewater store and was shown in its own large screen theatre. Musion® worked closely with screen production specialists Square Zero to create a moving embodiment of the line "created around you".

The film, a mixture of live action and CGI, featured an organic shape formed by liquid mercury growing around various elements of the new car.This neatly transformed into a mercury wireframe tracing a line around a seated driver. Panels assemble to form a full size Auris in front of the audience. From there the audience was taken a journey through the interior and end on a specific feature of the optitron dials.

Check out www.musion.co.uk for further information.

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GM Antara - Pan European Dealer Launch

Check out www.musion.co.uk for further information.

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Madonna & Gorillaz Live at the Grammy Awards

Musion® Eyeliner™ System was the holographic projection technology behind the 3D animation of the popular animated band Gorillaz, who performed 'live' at the Grammy Awards 2006. What's even more surprising is that the Eyeliner™ System also re-created a virtual Madonna, who performed her hit single Hung up on the same 3D stage.


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Both the live and TV audiences who watched the performance had no clue that what they were watching at least in the first few minutes of Madonna's performance was just virtual reality.

The Grammys performance was a variation on the MTV Europe Music Awards in Lisbon, with the added attraction of a virtual superstar. Yes, that's right. The Madonna you saw on stage with Gorillaz at the Grammys was a virtual as her cartoon counterparts. However, the rappers from De La Soul who came onstage were, in fact, the real deal.


Check out www.musion.co.uk for further information.

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Gorillaz Live at the MTV Awards

The MTV Europe Awards marked the first live performance of Gorillaz. The Musion® Eyeliner™ System was used to beam the three-dimensional holographic performing cartoon characters on stage. Their appearance at the 2005 MTV Awards was billed as the 'world's first 3D hologram performance' and was one of the highlights of the evening.

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As the world's most successful "virtual band", the human artists behind Gorillaz traditionally appear at live gigs as silhouettes on a giant screen combined with images of their cartoon alter egos. However, with the help of Musion® Systems, they were able to perform in full holographic glory.

Check out www.musion.co.uk for further information.

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FIFPro XI World Player Awards

FIFPro World XI Players Awards 2005 used Musion® Eyeliner™ System to showcase the football freestyle champion, the incredible Mr Woo, who was then able to replicate himself in triplicate and entertain the audience with three times the fun.

Check out www.musion.co.uk for further information.

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Richard Branson Hologram using Musion Eyeliner

Sir Richard Branson achieved the impossible by being in two places at once, as he was digitally downloaded into Virgin’s flagship London Megastore for the launch of the new Virgin Digital service, using Eyeliner™ technology.


Filmed with a degree of transparency to make him appear as a hologram, the holographic phenomenon gave him the chance to deliver the London press conference in ‘virtual’ person, despite him being thousands of miles away on Necker Island, his private Caribbean retreat. Commenting on his download experience, Sir Richard said: “Having a virtual self has been amazing and has certainly made diary arrangements easier to plan. Seeing as Virgin is going digital, I thought it highly appropriate to do the same.”

Check out www.musion.co.uk for further information.

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Musion Eyeliner Technical Overview

Musion® Eyeliner™ System incorporates some very simple video principles and all equipment used is readily available to hire and purchase.

The primary components of an Eyeliner™ set up are:
A video projector, preferably DLP with an HD card/minimum native resolution of 1400 x 1050 and brightness of 7000+ lumens. Shop windows, trade stands or other kinds of installations in areas of high ambient light require LED wall of 6mm or 4mm pitch as the video source.



For smaller cabinet installations, a high quality TFT Plasma or LCD screen can also be used. A hard-disc player with 1920 x 1080i HD graphics card, Apple or PC video server, DVD player. Musion® Eyeliner™ Foil and a stage set, lighting and audio as required.Show controller (on site or remote).

Subjects are filmed in HDTV and broadcast on to the foil through HDTV projection systems, driven by HD Mpeg2 digital hard disc players, or uncompressed full HD cam decks or HD Digital Video Servers.

The setup can be erected within a self-contained four-legged ground support or a bespoke cabinet. Alternatively, the foil can be stretched into a truss framework and flown from its own hanging points.

In either configuration, Eyeliner™ allows for a full working stage or set to be constructed behind the foil. As such, live actors or performers are able to interact with other projected images in such a way that it appears to the audience that all of the objects they are seeing are on stage.

It is therefore entirely possible to have a live performer sing a duet with a ‘virtual’ partner, a cartoon character or even their projected double.

All the images used on an Eyeliner™ system appear as three-dimensional images, but are projected as two-dimensional images (2D/3D) into a 3D stage set. The mind of the audience created the 3D illusion. This means that production costs are minimal, needing only the single camera lens for filming and a single projector for the playback.


Check out www.musion.co.uk for further information.

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