Tuesday, 8 September 2009

Musion featured in The Economist

3-D Imaging

3-D: It's nearly there
Sep 3rd 2009 From The Economist print edition

Three-dimensional imaging: New technologies that display 3-D visuals are on the verge of spreading from cinemas into the wider world.

BRIGHT and crisp high-definition (HD) images, a luxury not so long ago, are fast becoming standard in consumer electronics. HD technology is now well entrenched in the marketplace in the form of televisions, video cameras, Blu-ray players, games consoles and projectors. There seems little scope to improve the display of two-dimensional images, which provide about as much detail as the human eye can appreciate. So attention is shifting to the next frontier in display technology: three-dimensional (3-D) images.

In recent years 3-D cinema projection has made a dramatic comeback, shaking off its image as a gimmick and replacing the cheesy old red-and-blue glasses with new technologies that are easier to use and produce more lifelike results. Studios love 3-D because it is immune to piracy. Cinemas love 3-D because it allows them to offer something that even the most elaborate home cinema cannot match, and charge more for it. Now 3-D seems to be on the verge of moving out of the cinema and into a wider range of products.

Would you look at thatBetter and cheaper 3-D display technologies for home and office use are “ready for prime time”, says a senior executive at Wistron, a Taiwanese firm that manufactures computers for many leading brands. By the end of this year the first mass-market laptops capable of displaying 3-D images will be on sale, he says, and by the end of 2010 all of the world’s top ten computer-makers will include 3-D displays in their product line-ups. At the Consumer Electronics Show held in Las Vegas in January, prototype 3-D televisions and other products were unveiled by JVC, LG, Panasonic, Samsung, Sony and others.

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