Samsung Jet Launch - 3D Interactive Hologram

The fantastic Musion 3D hologram that appeared, disappeared, and moved about freely at the command of the hosts gestures brought about illusions of the Minority Report. This can be described as a performance that was enabled through d'stricts unmatched and innovative technology that employed 3D holographic projection and infrared lights.

The splendor that captivated the viewers eyes and the consistent design and composition that conveyed 100% of the product concept was sufficient to get the audience absorbed in the show. dstricts gesture sensing hologram performance presented in London, Singapore, and Dubai on June 15th has won the acclaims of those in attendance and is making headlines in the domestic media as well.

Video copyright d'strict.

Check out http://www.musion.co.uk for further information.

BT Sales Conference uses Holographic Projection

At its annual UK Sales Conference, BT Global Services treated its sales team to an ‘out-of-this-world’ presentation. It wasn’t held on a space ship, but inside a ‘virtual’ computer game.

Held at the NEC in Birmingham, 1,800 BT Sales executives gathered to celebrate their achievements, and to be inspired about their role in building the future success of BTGS. Marketing Agency, George P Johnson (GPJ), created the concept and developed the theme of ‘Game-On’ for the event. The auditorium needed a big stage and the content had to be seen from all areas of the room. To achieve this, an 18m-wide Musion® Eyeliner™ Foil was used.
Some presenters were beamed in and out of the stage and others just walked on to the stage and interacted with larger-than-life graphics that floated around them. The content presented was a mixture of live filming, recorded footage and 3D graphics.

QUOTE: “The feedback from delegates has been fantastic. There is a sense that we broke the mould of the typical sales conference with this event”. – Tim Smart, President of BT Global Sales UK.

“This conference has been the topic of many conversations in the BT Centre”. “I am still being asked how did you teleport those guys in and how did those floating graphics work? Sales people who have been with BT for years have said it’s the best event they have ever been to”. – Neil Blakesley, Vice President UK Marketing.

Article supplied by: AV Magazine, August 2007 www.avinteractive.co.uk

Check out www.musion.co.uk for further information.