Samsung Corby Global Launch

The global launch event for Samsung's Corby, which was held in Milan, strategically demonstrated with d'strict's interdisciplinary R&D outputs in an physical space.

The success of the Corby project does not limit itself to the combination of creativity and technology. The Corby global event has been recognized as an innovative experimental marketing practice which interconnected a physical space (Touch I platform in the orange room) with an online & mobile (email and mobile application) convergence, and was made possible via a strategic scenario.

Musion & d'strict first decided on a launch show in the form of a fashion show catwalk in view of the Milan Fashion Week, reflecting the lifestyle of Corby target users, who are young, creative, fashionable, and speedy. It then added diverse interaction techniques and a mix of analogue and digital presentation within a campaign focused on the younger generation's fashion and style icons. By doing so, the Corby launch show was able to innovatively redefine conventional business presentation, which would otherwise have been relatively dull and ordinary.

18M long, Real-time Gesture Sensing Hologram Runway

d'strict opted for a 4D art-hologram runway for the Corby launch show. It was aimed at maximizing the effect of the performance by combining digital technology with analogue performance art. The performance was also significant in that it commercialized media art, previously known only to a select few, for diffusion to the general public. Both sides of the 18m-long catwalk for the fashion show were surrounded with holograms, producing diverse effects through active interaction with the models on the stage. The performance was organized so that 550 audiences on both sides of the stage would be able to see it.

d'strict used its gesture-sensing hologram, SEE H, to make the holographic images react to the models walking aloing the 18m-long stage. Rather than simply "showing" enormous holograms, it demonstrated how holograms can interact in real-time with the models. Each hologram was created as a 3D image to make it seem as if the models were touching real objects.

Corby's Product Presentation with Voice Sensing Technology

At the product presentation which followed the character performance, SEE H was again used to convey accurate information on Corby's diverse functions. A holographic image reacting in real-time to the presenter's motions, combined with a voice-sensing function, created holographic letters which appeared to float around the presenter's mouth, forming themslves into the words he was saying. The sensitive sensing technology also changed the size of the letters according to the volume of the presenter's voice. By using a sound-sensing technique to generate a reaction from the audience and interacting with them, the launch show changed the once-unilateral form of presentation to a communicative format by using sounds and holograms.

Check out http://www.musion.co.uk for further information.

Samsung Jet Launch - 3D Interactive Hologram

The fantastic Musion 3D hologram that appeared, disappeared, and moved about freely at the command of the hosts gestures brought about illusions of the Minority Report. This can be described as a performance that was enabled through d'stricts unmatched and innovative technology that employed 3D holographic projection and infrared lights.

The splendor that captivated the viewers eyes and the consistent design and composition that conveyed 100% of the product concept was sufficient to get the audience absorbed in the show. dstricts gesture sensing hologram performance presented in London, Singapore, and Dubai on June 15th has won the acclaims of those in attendance and is making headlines in the domestic media as well.

Video copyright d'strict.

Check out http://www.musion.co.uk for further information.

Tata Nano Car Launch using Holographic Projection

At the launch of the new Tata Nano at the New Dehli Motor Show, the Chairman of Tata Motors’ beamed himself up using the Eyeliner System. Another holographic image showed an Indian family of four riding a motorbike, which is a familiar sight in the country, and illustrated to the audience that while the Nano might not have airbags and European safety certificates, it's a good deal safer than a two-wheeler.

Check out www.musion.co.uk for further information.

Fiat 500 Launch - Holographic Car Configurator

The headline feature at the new Fiat 500 Launch in Turino, Italy was the Musion® high definition projection system, which showcased a spectacular giant free form 3D customisable Fiat 500 using Musion's® unique Holographic Car Configurator technology.

Check out www.musion.co.uk for further information.

Ford Mondeo Car Launch using Holographic Projection

This six-minute performance using Musion® Eyeliner™ Holographic Technology combined real content (a Ford Mondeo car) with a virtual presenter. The high definition computer animation technology and special effects created a theatrical presentation experience that demonstrated the technological features of the car.

Check out www.musion.co.uk for further information