Pixie Lott Hologram Performance on Red or Black Show

Make sure you don't miss the Pixie Lott Hologram Performance on the Red or Black Show (ITV1 & ITV1 HD) - Sunday 4th September 2011 at 6.45pm featuring Musion Eyeliner Holographic Technology.

Check out http://www.musion.co.uk for further information.

Musion Academy @ Kinetica 2011

Musion Academy

The Musion Academy is a forum to explore visual strategies in 3D illusions – creatively and technically. In the last 2 years 350 students joined the Musion Academy. In collaboration with London’s world famous Central Saint Martins College for Art and Design, the Musion Academy has now been institutionalised academically.

In the past year, the Musion Academy has presented original art work at the UK’s biggest Fair for Art and Technology Kinetica as well as at the legendary Shunt Performance Space and the world famous animation festival onedotzero and at Yota Space in St Petersburg (w. UVA, Brian Eno, Chris Levine and others). Musion Academy also organised the first global VJ Award the Randstad Gold VJ Award premiered at this year’s MAMAs Awards in December 2010 in London.

At Kinetica 2011, the Musion Academy will showcase selected Musion Academy artists and MAMAs nominees along with the winner of the MAMAs 2010 Grand Award - New Opera Hero. Musion Academy presents the winners of the MAMAs Performance Award Madi Boyd and Kira Zhigalina, as well as Rachel Garrard, Ryan Styles and Madaleine Trigg with live performances at Kinetica.

Information on the artists and their work will be posted on the Musion blog.

Perform Live with ABBA Hologram on stage at ABBAWorld

In what promises to be one of the most exciting and spectacular features of the upcoming ABBAWORLD exhibition, the audience will be able to sing and dance together with the Swedish supergroup ABBA on stage. With the high definition holographic video system Eyeliner, ABBA returns to the stage through a holographic illusion of the group for the visitor to interact with. Senior director of production Mats Daleskog of Touring Exhibitions, the company behind ABBAWORLD, says, ‘‘We were very impressed with the Eyeliner system when it was presented to us by Musion Systems, and we immediately knew that this was something we had to incorporate into ABBAWORLD. It’s an amazing, seemingly magical technology, and Musion Systems have really excelled themselves when it comes to this one.’’

Together with content provider Square Zero, Musion Systems has made it possible for the visitor to come closer to ABBA than ever before. Ian O’Connell, Director of Musion, commented, “ABBAWORLD is taking a bold step in showing the world’s first live motion capture interactive hologram in the form of a live karaoke concert. We are delighted to help facilitate this cutting edge holographic presentation which will enable visitors to experience a truly immersive ABBA concert.”

Touring Exhibitons President Magnus Danielsson is excited, “When we started with the company, we set ourselves some goals; one was that we wanted to develop the exhibition market. This concept is a big step forward in the right direction and adds tremendous entertainment value. I am sure the audience at ABBAWORLD will be absolutely amazed by what has been achieved.”

The Musion Eyeliner uses a specially developed foil that reflects images from high definition video projectors, making it possible to produce virtual holographic images of variable sizes and incredible clarity, using industry standard software. The system can be seen at ABBAWORLD when the exhibition makes its long awaited debut in the heart of London for a limited run at the Museum Hall, Earls Court, on 27 January 2010. Tickets are available from www.livenation.co.uk and are priced at £22.00 / £19.50 (subject to a booking fee).

ABOUT ABBAWORLD
ABBAWORLD is a unique touring exhibition filled with music, original costumes, history, images, instruments and never-before-displayed memorabilia from ABBA´s recording and performing heyday. ABBAWORLD is an interactive experience featuring the latest technology in sound, visuals, multimedia and communications. It is the only exhibition of its kind, with memorabilia approved by ABBA. Most of the items have been supplied exclusively by the quartet: Anni-Frid Lyngstad, Benny Andersson, Björn Ulvaeus, and Agnetha Fältskog.

Check out http://www.musion.co.uk for further information.

Samsung Corby Global Launch

The global launch event for Samsung's Corby, which was held in Milan, strategically demonstrated with d'strict's interdisciplinary R&D outputs in an physical space.

The success of the Corby project does not limit itself to the combination of creativity and technology. The Corby global event has been recognized as an innovative experimental marketing practice which interconnected a physical space (Touch I platform in the orange room) with an online & mobile (email and mobile application) convergence, and was made possible via a strategic scenario.

Musion & d'strict first decided on a launch show in the form of a fashion show catwalk in view of the Milan Fashion Week, reflecting the lifestyle of Corby target users, who are young, creative, fashionable, and speedy. It then added diverse interaction techniques and a mix of analogue and digital presentation within a campaign focused on the younger generation's fashion and style icons. By doing so, the Corby launch show was able to innovatively redefine conventional business presentation, which would otherwise have been relatively dull and ordinary.

18M long, Real-time Gesture Sensing Hologram Runway

d'strict opted for a 4D art-hologram runway for the Corby launch show. It was aimed at maximizing the effect of the performance by combining digital technology with analogue performance art. The performance was also significant in that it commercialized media art, previously known only to a select few, for diffusion to the general public. Both sides of the 18m-long catwalk for the fashion show were surrounded with holograms, producing diverse effects through active interaction with the models on the stage. The performance was organized so that 550 audiences on both sides of the stage would be able to see it.

d'strict used its gesture-sensing hologram, SEE H, to make the holographic images react to the models walking aloing the 18m-long stage. Rather than simply "showing" enormous holograms, it demonstrated how holograms can interact in real-time with the models. Each hologram was created as a 3D image to make it seem as if the models were touching real objects.

Corby's Product Presentation with Voice Sensing Technology

At the product presentation which followed the character performance, SEE H was again used to convey accurate information on Corby's diverse functions. A holographic image reacting in real-time to the presenter's motions, combined with a voice-sensing function, created holographic letters which appeared to float around the presenter's mouth, forming themslves into the words he was saying. The sensitive sensing technology also changed the size of the letters according to the volume of the presenter's voice. By using a sound-sensing technique to generate a reaction from the audience and interacting with them, the launch show changed the once-unilateral form of presentation to a communicative format by using sounds and holograms.

Check out http://www.musion.co.uk for further information.

Musion Implements World’s First ‘Virtual Tour’ to Present Tokio Hotel as 3D Holograms

Musion Partners with Universal Music and the Media-Saturn Group in Major Retail Digital Signage Innovation

Musion, the exclusive master global Licensor for the Eyeliner™ system, today announced that its patented holographic technology is behind the world’s first ever ‘Virtual Tour’, which transformed footage of major award-winning pop-rock band Tokio Hotel performing live, to present them as 3D holograms to thousands of their fans in music retail outlets throughout Europe. This collaboration which allowed the band to perform in person virtually to numerous local crowds over a tight timeframe of three weeks was managed and delivered by Musion and Media-Saturn Management.

Media Markt, one of Media-Saturn’s consumer electronics retail brands, hosted the eye-popping 3D holographic tour in 13 of its stores across seven countries in Europe, and these events have been a resounding success scoring hundreds of thousands of hits on YouTube. Additionally, this is the first time that Universal Music Group, the world’s leading music company, has partnered on a Pan-European level with a traditional retailer to promote a priority act.

Romain Delnaud, Director of Operations, Commercial Affairs, at Universal Music Group International, commented: “By transplanting innovative AV technology into a physical retail space, Musion enabled us to create a Tokio Hotel universe within each store. As the tour draws to a close today, we can already see the fantastic results, with audiences of up to 700 fans at each store, and know that we have accomplished our aim of supporting the traditional retail landscape which still continues to stand as a key player in breaking new acts on an international scale.”

A key concern for any indoor event, corporate and consumer alike, is the health and safety of electrical hardware, and this was passed with ease thanks to Musion’s Eyeliner™ Flame Retardant (FR) Foil, which is the world’s only optically clear flame retardant foil to comply fully with current UK, US and EU Health and Environmental regulations to B1 class.

Ian O’Connell, Director of Musion, commented: “We have witnessed the growing popularity of Eyeliner™, which is based on an historic Pepper’s Ghost stage trick, and the high volume of fans in attendance at the Tokio Hotel gigs is testament to the status of holographic telepresence as a fantastic new video medium. With rising crowd numbers, it is now even more of a challenge to comply with crowd health and safety regulations, which is why we’ve spent the past 15 months developing the world’s first and only flame retardant foil to meet international standards.”

Check out http://www.musion.co.uk for further information.

Musions Implements World’s First and Only Flame Retardant Hologram Foil to Meet International Standards

Musion Partners with Universal Music and the Media-Saturn Group in Major Retail Digital Signage Innovation

Musion, the exclusive master global Licensor for the Eyeliner™ system, today announced that its fully flame retardant patented holographic technology is behind the world’s first ever ‘Virtual Tour’ which transformed footage of major award-winning pop-rock band Tokio Hotel performing live, to present them as 3D holograms to thousands of their fans in music retail outlets throughout Europe. The collaboration which allowed the band to perform in person virtually to numerous local crowds over a tight timeframe of three weeks was managed and delivered entirely by Musion and Media-Saturn Management.

A key concern for any indoor event, corporate and consumer alike, is the health and safety of electrical hardware, and this was passed with ease thanks to Musion’s Eyeliner™ Flame Retardant (FR) Foil, which is the world’s only optically clear flame retardant foil to comply fully with current UK, US and EU Health and Environmental regulations to B1 class.

Ian O’Connell, Director of Musion, commented: “We have witnessed the growing popularity of Eyeliner™, which is based on an historic Pepper’s Ghost stage trick, and the high volume of fans in attendance at the Tokio Hotel gigs is testament to the status of holographic telepresence as a fantastic new video medium. With rising crowd numbers, it is now even more of a challenge to comply with crowd health and safety regulations, which is why we’ve spent the past 15 months developing the world’s first and only flame retardant foil to meet international standards.”

MediaMarkt, one of Media-Saturn’s consumer electronics retail brands, hosted the eye-popping 3D holographic tour in 13 of its stores across seven countries in Europe, and these events have been a resounding success scoring hundreds of thousands of hits on YouTube. Additionally, this is the first time that Universal Music Group, the world’s leading music company, has partnered on a Pan-European level with a traditional retailer to promote a priority act.

Romain Delnaud, Director of Operations, Commercial Affairs at Universal Music Group International, commented: “By transplanting innovative AV technology into a physical retail space, Musion enabled us to create a Tokio Hotel universe within each store. As the tour draws to a close today, we can already see the fantastic results, with audiences of up to 700 fans at each store, and know that we have accomplished our aim of supporting the traditional retail landscape which still continues to stand as a key player in breaking new acts on an international scale.”

Check out http://www.musion.co.uk for further information.

Pixie Lott Hologram Performances

If the thought of ogling Pixie Lott or getting up close and personal with Tinchy Stryder without the intervention of bodyguards excites you, hologram gigging could be the future.

Orange and 4Music have recorded exclusive performances from Lott, Stryder and N-Dubz and loaded them up to a special holographic stage to take them on tour across the country.

These first ever multi-artist hologram gigs kicked off at Lakeside Shopping Centre in Essex at the weekend and hits other cities up and down the land over the next month. The shows run every 20 minutes and no ticket is required.

The technology works by projecting high-definition video images integrated with computer-generated effects to create a 'google-free 3D' effect. The theory is a 140 year old stage trick performed in 1862 by Professor John Henry Pepper, who created an illusion by using a large pane of glass. Set at a 45-degree angle, it reflected brightly lit objects out of view of the audience and superimposed them on stage.

Article courtesy of www.metro.co.uk

Check out http://www.musion.co.uk for further information.