Tuesday, 27 May 2008

Live hologram of Telstra CEO hosts conference

Telstra beamed a live hologram of a senior staff member between Melbourne and Adelaide in what has been billed as an Australian first. Telstra chief technology officer Dr Hugh Bradlow, based in Melbourne, appeared at a business function in Adelaide as a real-time hologram and interacted with members of the audience for around 15 minutes, the company said.

"We've all seen this sort of thing in futuristic sci-fi movies, but the reality is that it can be done here and now, as we have just demonstrated," said David Thodey of Telstra's enterprise and government department.

These holograms are widely used in advertising, art and entertainment, creating life-like 3D images that, to the unknown eye, are as lifelike as real objects. Telstra said the real time hologram of Dr Bradlow was made possible by the company's high-speed networks and the Musion Eyeliner holographic projection system.

The Musion technology uses a single high definition camera to capture the image and a single HD projector to project it, onto a special foil. According to Musion, "All the images used on a Musion Eyeliner system appear as three-dimensional images, but are projected as two-dimensional images into a 3D stage set. It is the mind of the audience that creates the 3D illusion. This means that production costs are minimal, needing only the single camera lens single camera lens for filming and a single projector for the playback."

The Eyeliner foil is the heart of the system, according to Musion which says its business is based around exploiting a number of patents that have been issued on producing Pepper's Ghost using the purpose designed foil rather than glass.The Eyeliner foil is "carefully prepared during manufacture and rolling so as to retain maximum transparency and strength when subject to extreme tension. The resulting smooth, blemish free surface betters that of a huge plate glass mirror, allowing the true reproduction of high definition video at such high quality that audiences viewing Eyeliner video images imagine them to be real."

Telstra is not the first company to use the technology. David Beckham recorded a message in LA, appearing as a hologram in London. Richard Branson has also given virtual speeches, as did Al Gore during his Live Earth concerts last year. But the most exciting thing is that Musion have already tried out a live hologram - in other words, they have the technology to make people appear as a hologram in real time from anywhere in the world.

The event was carried out by Musion Systems Limited, in conjunction with their regional partners.

Check out http://www.musion.co.uk/ for further information.

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Blogger Troy said...

This doesn't qualify as holographic video projection technology, nor does it qualify as a volumetric display.
It's no more 3D than a television which relies on the imagination of the viewer to create a 3D effect.

27 May 2008 at 23:34  
Blogger crustea said...

I'm specialized in 3D stereoscopic projections, and I hope I'll have a chance to play with the musion foil sometimes, and see how a Stereoscopic projection would look when floating in the air..

I'm glad you hav a blog now, I won't miss any of your projects.



29 May 2008 at 19:45  
Blogger greenwoman said...

Although I think that Musion has created a great package with this new foil I am quite disturbed that it is being promoted so inaccurately. You clearly say that this employs the Peppers Ghost technique and for anyone who knows what that is - and Disney has employed it very well in their haunted house for many years - there is nothing holographic about it. I am a digital holographic artist who has being working in holography since 1975 - there is nothing holographic about this technology. It is a clever usage of live transmission of HD video via broadband which is then projected on the foil so that the image appears to be floating in air. It is not 3D. Holograms are 3D. Just because it floats in air does not make it a hologram. If you would like to learn about what is really being done in digital holography today please read my article in Computer Graphics World magazine in the next issue, June 08. This technology should more accurately be referred to as Telepresence - not holography! Whatever happened to truth in advertising?

Linda Law


30 May 2008 at 04:29  
Blogger Jim said...

Linda Law is right on track. It's a great "telepresence" technique, but there is nothing holographic about it. Production technique has everything to do with making it look holographic. Here's an excellent example from the Paris Air Show, using Musion's screen with an interactive controller. http://www.enliven.com/fusion3d/
Do play the video.

By rendering in Maya or 3DSMax and floating/rotating the object in space it really does look like a hologram.
Jim, New Media Magic, Portland, OR

19 June 2008 at 21:11  
Blogger Carolina Lou said...

Yes telstra is not the first company to use the technology. Olomagic has created a high-definition holographic projection system that is employed all the time in haunted homes, theme parks, dark rides, and in theater. They’ve updated it with twenty first century technology to make a three-dimensional, life-size illusion that moves and interacts inside a live setting. This means an entire new means of giving shows and interesting audiences. Imagine a product launch wherever you will be able to show your product’s options via a 3D holographic show while not mistreatment clumsy 3D glasses. Discovery like this makes the impossible nearly practical.

24 April 2014 at 19:30  
Blogger Unknown said...

Excellent Blog. I think very useful for all people. keep up the great posts! You can also log on Holocube for 3D holographic display Advertising.

16 May 2017 at 09:06  

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